Ilya Sterin (Илья)inIlya SterinThe economics of product tradeoffsThe word tradeoff has become ubiquitously overused and misunderstood in product development.5 min read·Nov 27, 2020----
Ilya Sterin (Илья)inIlya SterinYour artificial brainA couple of months ago I stumbled on something which stopped me in my tracks. I realized that the way I consume and retain information and…8 min read·Jul 10, 2020----
Ilya Sterin (Илья)inIlya SterinB2B buyers have emotions, tooWhen I first learned about Jobs To Be Done from Bob Moesta and Chris Spiek, one of the core concepts that stuck with me was the emotional…4 min read·Jun 1, 2020----
Ilya Sterin (Илья)inIlya SterinTurn your guesstimates into estimatesOur process of scoping work, and estimating the time it will take, is fundamentally broken.3 min read·Aug 9, 2019----
Ilya Sterin (Илья)inIlya SterinThe timing mythFor most successful companies or products you hear about these days, you hear stories about similar ideas that failed.3 min read·Jul 12, 2019----
Ilya Sterin (Илья)inIlya SterinInnovation is a process, not a roadmapI often hear of a company’s innovation roadmap. I’m always perplexed: How can something that is by nature amorphous have a blueprint…3 min read·Jun 29, 2019----
Ilya Sterin (Илья)inIlya SterinThe perils of incessant teamworkDuring a casual evening conversation, a startup CEO asked me, “What are the qualities we should be looking for in a good remote employee?”2 min read·May 15, 2019----
Ilya Sterin (Илья)inIlya SterinThe more choices you offer, the less you sell“So many customer requests, so many features to build.” We all feel the pressure to build a do-it-all product, which caters to every…2 min read·Apr 30, 2019----
Ilya Sterin (Илья)inIlya SterinBlurring of contextTo truly understand why people buy products, we must dig deep into the context of the decision process. So many companies are taking the…2 min read·Feb 6, 2019----
Ilya Sterin (Илья)inIlya SterinAnchored in the wrong placeThe conflicted feeling when you’re more than halfway to your solution, but realize that there might be a better way. This is a dilemma…1 min read·Dec 24, 2018----