Ilya Sterin (Илья) – Medium

Ilya Sterin (Илья)

Ilya Sterin (Илья)
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Ilya Sterin

The economics of product tradeoffs

The word tradeoff has become ubiquitously overused and misunderstood in product development.

5 min readNov 27, 2020

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The economics of product tradeoffs

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Ilya Sterin (Илья)
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Ilya Sterin

Your artificial brain

A couple of months ago I stumbled on something which stopped me in my tracks. I realized that the way I consume and retain information and…

8 min readJul 10, 2020

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Your artificial brain

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Ilya Sterin (Илья)
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Ilya Sterin

B2B buyers have emotions, too

When I first learned about Jobs To Be Done from Bob Moesta and Chris Spiek, one of the core concepts that stuck with me was the emotional…

4 min readJun 1, 2020

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B2B buyers have emotions, too

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Ilya Sterin (Илья)
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Ilya Sterin

Turn your guesstimates into estimates

Our process of scoping work, and estimating the time it will take, is fundamentally broken.

3 min readAug 9, 2019

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Ilya Sterin (Илья)
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Ilya Sterin

The timing myth

For most successful companies or products you hear about these days, you hear stories about similar ideas that failed.

3 min readJul 12, 2019

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The timing myth

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Ilya Sterin (Илья)
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Ilya Sterin

Innovation is a process, not a roadmap

I often hear of a company’s innovation roadmap. I’m always perplexed: How can something that is by nature amorphous have a blueprint…

3 min readJun 29, 2019

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Innovation is a process, not a roadmap

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Ilya Sterin (Илья)
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Ilya Sterin

The perils of incessant teamwork

During a casual evening conversation, a startup CEO asked me, “What are the qualities we should be looking for in a good remote employee?”

2 min readMay 15, 2019

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The perils of incessant teamwork

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Ilya Sterin (Илья)
in
Ilya Sterin

The more choices you offer, the less you sell

“So many customer requests, so many features to build.” We all feel the pressure to build a do-it-all product, which caters to every…

2 min readApr 30, 2019

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The more choices you offer, the less you sell

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Ilya Sterin (Илья)
in
Ilya Sterin

Blurring of context

To truly understand why people buy products, we must dig deep into the context of the decision process. So many companies are taking the…

2 min readFeb 6, 2019

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Blurring of context

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Ilya Sterin (Илья)
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Ilya Sterin

Anchored in the wrong place

The conflicted feeling when you’re more than halfway to your solution, but realize that there might be a better way. This is a dilemma…

1 min readDec 24, 2018

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Anchored in the wrong place

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Ilya Sterin (Илья)

Ilya Sterin (Илья)

VP, Product Development @TweddleGroup. Previously Co-founder @ChronoTrack/@athlinks (acquired by Lifetime Fitness) (https://services.athlinks.com)

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