Ilya Sterin (Илья) – Medium

Ilya Sterin (Илья)

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Ilya Sterin

The economics of product tradeoffs

The word tradeoff has become ubiquitously overused and misunderstood in product development.

Nov 27, 2020

The economics of product tradeoffs

Nov 27, 2020

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Ilya Sterin

Your artificial brain

A couple of months ago I stumbled on something which stopped me in my tracks. I realized that the way I consume and retain information and…

Jul 10, 2020

Your artificial brain

Jul 10, 2020

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Ilya Sterin

B2B buyers have emotions, too

When I first learned about Jobs To Be Done from Bob Moesta and Chris Spiek, one of the core concepts that stuck with me was the emotional…

Jun 1, 2020

B2B buyers have emotions, too

Jun 1, 2020

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Ilya Sterin

Turn your guesstimates into estimates

Our process of scoping work, and estimating the time it will take, is fundamentally broken.

Aug 9, 2019

Aug 9, 2019

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Ilya Sterin

The timing myth

For most successful companies or products you hear about these days, you hear stories about similar ideas that failed.

Jul 12, 2019

The timing myth

Jul 12, 2019

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Ilya Sterin

Innovation is a process, not a roadmap

I often hear of a company’s innovation roadmap. I’m always perplexed: How can something that is by nature amorphous have a blueprint…

Jun 29, 2019

Innovation is a process, not a roadmap

Jun 29, 2019

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Ilya Sterin

The perils of incessant teamwork

During a casual evening conversation, a startup CEO asked me, “What are the qualities we should be looking for in a good remote employee?”

May 15, 2019

The perils of incessant teamwork

May 15, 2019

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Ilya Sterin

The more choices you offer, the less you sell

“So many customer requests, so many features to build.” We all feel the pressure to build a do-it-all product, which caters to every…

Apr 30, 2019

The more choices you offer, the less you sell

Apr 30, 2019

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Ilya Sterin

Blurring of context

To truly understand why people buy products, we must dig deep into the context of the decision process. So many companies are taking the…

Feb 6, 2019

Blurring of context

Feb 6, 2019

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Ilya Sterin

Anchored in the wrong place

The conflicted feeling when you’re more than halfway to your solution, but realize that there might be a better way. This is a dilemma…

Dec 24, 2018

Anchored in the wrong place

Dec 24, 2018

Ilya Sterin (Илья)

Ilya Sterin (Илья)

VP, Product Development @TweddleGroup. Previously Co-founder @ChronoTrack/@athlinks (acquired by Lifetime Fitness) (https://services.athlinks.com)

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